Mobile Ad Share in Asia-Pacific, by Format, H2 2016 (% of total impressions served on the Vpon network) - eMarketer
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Mobile Ad Share in Asia-Pacific, by Format, H2 2016 (% of total impressions served on the Vpon network)

Chart Profile

  • Measurement:

    (% of total impressions served on the Vpon network)

  • Data Covered:

  • Source:

    Vpon

  • Methodology:

    Data is from the March 2017 Vpon report titled "2016 APAC Mobile Programmatic Advertising Statistics and Trends." Vpon had a daily biddable ad inventory of more than 21 billion across 900 million devices in Australia, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand and Vietnam during July-December 2016.

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