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(% of total impressions served on the Vpon network)
Data is from the March 2017 Vpon report titled "2016 APAC Mobile Programmatic Advertising Statistics and Trends." Vpon had a daily biddable ad inventory of more than 21 billion across 900 million devices in Australia, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand and Vietnam during July-December 2016.
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
Percentage of Magazine Publishers Worldwide Overall Advertising Revenues From Native Advertising in 2017 vs. 2021* (% of respondents)
How Likely Are Magazine Publishers Worldwide to Use Native Advertising as an Advertising or Service Option? (% of respondents, Dec 2018)
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
Programmatic Advertising Beyond Display: Automation Moves to Audio, Out-of-Home and Television
Mobile Trends 2019: 10 Predictions for What Marketers Can Expect
Why Bring Programmatic to Traditional TV, OOH and Audio?
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Smaller Ad Players Gaining on BAT for Programmatic Share
Publishers Worry Programmatic Is Hurting Ad Prices