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(% of total impressions served on the Vpon network)
Data is from the March 2017 Vpon report titled "2016 APAC Mobile Programmatic Advertising Statistics and Trends." Vpon had a daily biddable ad inventory of more than 21 billion across 900 million devices in Australia, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand and Vietnam during July-December 2016.
Primary Factor that Would Prevent US Internet Users from Using a Mobile Payment App*, Feb 2018 (% of respondents)
US Native Mobile Display Ad Spending, 2016-2019 (billions, % change and % of total)
US Native* Digital Display Ad Spending Share, by Type, 2018 (% of total)
US Mobile Ad Spending, 2017-2022
Net US Mobile Ad Revenue Share, by Company, 2016-2020 (% of total and billions)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
US Social Network Users: eMarketer's Estimates for 2018–2022
Why Video Ads Still Load Slowly
How Publishers Can Profit from Buying Facebook Traffic
Latest eMarketer Social Forecast Shows Shifting Platform Use
Data Feed: March 14, 2018