Millennial Share of Consumer Spending vs. Ad Budget Allocation According to US Marketers, Aug 2015 (% of total) - eMarketer

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Millennial Share of Consumer Spending vs. Ad Budget Allocation According to US Marketers, Aug 2015 (% of total)

Millennial Share of Consumer Spending vs. Ad Budget Allocation According to US Marketers, Aug 2015 (% of total)

Chart Profile

  • Measurement:

    (% of total)

  • Data Covered:

  • Source:

    Advertiser Perceptions

  • Methodology:

    Data is from the January 2016 Advertiser Perceptions report titled "Mobile Advertising Study - Wave Three." 305 US agency and marketing professionals were surveyed online during August 3-14, 2015. All respondents are involved in media brand selection decisions and recommending, specifying or approving spending for mobile advertising. All respondents are also from organizations that will spend at least $500,000 on total media advertising and at least $100,000 on mobile advertising in the next 12 months. 54% of respondents were agency advertising decision-makers and 46% were marketers. 46% of respondents were VP-level or higher.

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