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Celebrity Intelligence | Fashion and Beauty Monitor
Data is from the November 2017 Celebrity Intelligence report titled "The Age of Social Influence" in association with Fashion and Beauty Monitor. 270 UK and US marketing specialists were surveyed during August-September 2017. 47% of respondents were in-house marketers while 53% represented agencies/consultants/vendors. Celebrity Intelligence is an online resource to assist with celebrity engagement. Fashion and Beauty Monitor is an influencer marketing and PR solutions provider for the fashion, beauty and lifestyle industries.
Priorities and Initiatives for 2018 According to Retailers in North America (% of respondents)
2018 Marketing Budget Allocation According to Marketers in Select Countries, by Tactic (% of total)
UK Social Network Ad Spending, 2016-2020 (billions of £ and % of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of total media ad spending)
US Social Network Users: eMarketer's Estimates for 2018–2022
Canada Social Media 2018: The Platforms Grabbing Social Ad Dollars
How Publishers Can Profit from Buying Facebook Traffic
Consumer Trust Is Paramount for Brand Safety, Says Boxed
Facebook's New Data Controversy: Implications for Marketers
Data Feed: March 19, 2018