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DataXu | Sapio Research | WithPR
Data is from the May 2017 DataXu survey conducted by Sapio Research in collaboration with WithPR. Senior brand marketers and senior professionals in media agencies in France (n=118), Germany (n=130) and the UK (n=126) were surveyed online during January 2017. DataXu is a marketer-aligned data and analytics technology company. Sapio Research is a global market research consultancy. WithPR is a UK-based public relations company.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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