Metrics Used to Measure Success of Digital Ad/Marketing Campaigns According to Senior Marketers* in France, Germany and the UK, Jan 2017 (% of respondents) - eMarketer
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Metrics Used to Measure Success of Digital Ad/Marketing Campaigns According to Senior Marketers* in France, Germany and the UK, Jan 2017 (% of respondents)

Metrics Used to Measure Success of Digital Ad/Marketing Campaigns According to Senior Marketers* in France, Germany and the UK, Jan 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    DataXu | Sapio Research | WithPR

  • Methodology:

    Data is from the May 2017 DataXu survey conducted by Sapio Research in collaboration with WithPR. Senior brand marketers and senior professionals in media agencies in France (n=118), Germany (n=130) and the UK (n=126) were surveyed online during January 2017. DataXu is a marketer-aligned data and analytics technology company. Sapio Research is a global market research consultancy. WithPR is a UK-based public relations company.

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