Metrics Used to Measure Mobile App Success According to Client-Side Marketers Worldwide, March 2015 (% of respondents) - eMarketer
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Metrics Used to Measure Mobile App Success According to Client-Side Marketers Worldwide, March 2015 (% of respondents)

Metrics Used to Measure Mobile App Success According to Client-Side Marketers Worldwide, March 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Econsultancy

  • Methodology:

    Data is from the April 2015 Econsultancy report titled "Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence" in association with Adobe. 2,973 digital, ecommerce and marketing professionals worldwide from a variety of industries were surveyed online during February-March 2015. Respondents were based in Asia (14%), Australasia (6%), Europe (51%), North America (21%), the Middle East (3%) and other (5%). Respondents were client-side marketers who are part of an in-house team (56%) and supply-side professionals including agency marketers, consultants and those working for technology vendors or other service providers (44%).

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