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HubSpot | Smart Insights
Data is from the April 2016 HubSpot and Smart Insights "2016 European Content Marketing Report." 705 marketers in Europe (excluding Russia and Turkey) were surveyed during February 5-March 20, 2016. The majority of respondents were based in France, Germany, Italy, Ireland, Spain and the UK.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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