Methods Used by Their Company to Learn About Target Audiences* According to B2B Marketers in North America, Aug 2016 (% of respondents) - eMarketer
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Methods Used by Their Company to Learn About Target Audiences* According to B2B Marketers in North America, Aug 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Brightcove | Content Marketing Institute (CMI) | MarketingProfs

  • Methodology:

    Data is from the September 2016 Content Marketing Institute (CMI) and MarketingProfs report titled "B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America" sponsored by Brightcove. 1,102 B2B marketers in North America were surveyed during July-August 2016. Respondents identified their job title/function as content creation/management (15%), corporate management, including owner/president, CEO or CMO (16%), general management, including GM or VP (6%), marketing/advertising/communications/PR management (43%), marketing staff/support (11%) and other (9%). Respondents identified the number of employees at their company as fewer than 10 (19%), 10-99 (31%), 100-999 (27%) and 1,000+ (23%). Respondents identified their industry as agency including advertising, content marketing, digital marketing, marketing communications and PR (18%), banking/accounting/financial (3%), consulting (9%), engineering/construction/architecture (3%), healthcare/pharmaceuticals (3%), manufacturing (16%), publishing/media (5%), technology (25%) and other (18%).

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