Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Digital InFact (DIF) | Macromill
Data is from the February 2017 Digital InFact (DIF) and Macromill "2017 Digital Video Advertising Industry Trends Survey" as cited in press release. 400 digital marketers (100 each of ad agencies, adtech service providers, marketers and media) were surveyed online during November-December 2016. Digital InFact (DIF) is a digital subsidiary of Japan-based Seed Planning. Macromill is a global digital research and consultancy headquartered in Japan.
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Open Exchange Digital Display Ad Spending, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Programmatic Ad Spending Forecast Update 2018: Video Powers Significant Growth Through 2020
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Video Swells to 25% of US Digital Ad Spending
Advertisers Have Mixed Confidence in Blockchain