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MindMover | RadiumOne
Data is from the May 2016 RadiumOne report titled "Euro 2016 Fans & Technology" in partnership with MindMover. 1,000 UK internet users ages 16+ were surveyed online in March 2016. All respondents were interested in the UEFA Euro 2016 tournament. Respondents were screened from a larger sample of 2,178 UK adults who were surveyed about their interest in soccer, and were defined by the study as Euro 2016 fanatics (responses of 9 or 10 on a 10-point interest scale), enthusiasts (responses of 7 or 8) and followers (responses of 5 or 6).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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