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Nanos Research | Signal Leadership Communication (SLC)
Data is from the August 2016 Signal Leadership Communication (SLC) study conducted by Nanos Research. 1,000 internet users in Canada ages 18+ were surveyed online after being selected via the random-digit-dialing (RDD) dual frame (landline and mobile) method during March 31-April 4, 2016. The data has been weighted according to the Canadian Census for age, gender and region to ensure a sample representative of the entire adult population in Canada. The margin of error for the sample is +/-3.1 percentage points, 19 times out of 20. Signal Leadership Communication (SLC) is a social public relations company.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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