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(% of respondents)
Office of Communications (Ofcom) - UK
Data is from the December 2015 Office of Communications (Ofcom) - UK "International Communications Market Report 2015." 9,040 internet users ages 18+ were surveyed during September 23-October 8, 2015 via an online consumer access panel managed by Toluna with research carried out by Populus. Respondents were from 9 countries including Australia (n=1,000), France (n=1,003), Germany (n=1,007), Italy (n=1,003), Japan (n=1,006), Spain (n=1,002), Sweden (n=1,004), the UK (n=1,006) and the US (n=1,009). All panelists were incentivized for their participation.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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