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(% of respondents)
Data is from the August 2017 InMobi "State of App Performance Marketing Survey." App marketers worldwide were surveyed online during June-July 2017. Results shown here reflect respondents in North America (n=119), which comprised 30% of the survey base. Respondents were offered a prize drawing and a copy of the results as incentive. InMobi is a mobile advertising network.
Mobile Ad Spending in Japan, 2017-2022 (billions, % change and % of digital ad spending)
Mobile Ad Spending in South Korea, 2017-2022 (billions, % change and % of digital ad spending)
Primary Factor that Would Prevent US Internet Users from Using a Mobile Payment App*, Feb 2018 (% of respondents)
US Native Mobile Display Ad Spending, 2016-2019 (billions, % change and % of total)
Most Effective Digital Channels for Collecting Marketing Data According to US Marketers, Q4 2017 (% of respondents)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
US Social Network Users: eMarketer's Estimates for 2018–2022
Why Video Ads Still Load Slowly
How Publishers Can Profit from Buying Facebook Traffic
Latest eMarketer Social Forecast Shows Shifting Platform Use
Data Feed: March 14, 2018