Marketing Tactics in Which US Small-Business Owners Have Invested, April 2015 (% of respondents) - eMarketer

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Marketing Tactics in Which US Small-Business Owners Have Invested, April 2015 (% of respondents)

Marketing Tactics in Which US Small-Business Owners Have Invested, April 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Capital One Spark Business

  • Methodology:

    Data is from an August 2015 Capital One Spark Business survey conducted by Harris Poll. 505 US small-business owners from a variety of industries were surveyed during April 1-6, 2015. Respondents identified their business as B2C (52%), B2B (17%), both B2B and B2C (27%) and neither (4%). Respondents identified the number of employees at their company as one (50%), two to four (23%), five to nine (10%), 10 to 24 (2%), 25 to 99 (3%) and 100 to 249 (1%). Respondents identified their company's gross revenues as less than $200,000 (73%), between $200,000-$499,999 (15%), between $500,000-$999,999 (6%), between $1 million-$2.49 million (4%), between $2.5 million-$4.99 million (1%) and $5 million-$9.99 million (1%). Figures for annual revenues were weighted where necessary to bring them in line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents' propensity to be online. Capital One Spark Business provides financial products and services to consumers, small businesses and commercial clients.

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