Marketing Tactics Used During the Launch of a New Product/Service According to Senior Marketers in Australia, the UK and US, Oct 2016 (% of respondents) - eMarketer
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Marketing Tactics Used During the Launch of a New Product/Service According to Senior Marketers in Australia, the UK and US, Oct 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Five by Five

  • Methodology:

    Data is from the November 2016 Five by Five "2017 Launch Marketing Report." 738 senior marketers from Australia (n=103), the UK (n=314) and the US (n=321) were surveyed during July-October 2016. Respondents were from various industries and identified their role as assistant/deputy marketing manager (7%), brand manager (7%), chief marketing officer (13%), marketing/brand director (30%) and marketing manager (27%). Launch marketing is defined as the marketing activity surrounding the introduction of a new product or service. Five by Five is a global marketing communications agency.

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