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Five by Five
Data is from the November 2016 Five by Five "2017 Launch Marketing Report." 738 senior marketers from Australia (n=103), the UK (n=314) and the US (n=321) were surveyed during July-October 2016. Respondents were from various industries and identified their role as assistant/deputy marketing manager (7%), brand manager (7%), chief marketing officer (13%), marketing/brand director (30%) and marketing manager (27%). Launch marketing is defined as the marketing activity surrounding the introduction of a new product or service. Five by Five is a global marketing communications agency.
Primary Attitude Toward Using a Chatbot to Talk to a Company Among Chatbot Users in Select Countries, April 2017 (% of respondents)
Leading Retail Sites in Australia, Ranked by Visits, March 2017 (millions and % of total)
Metrics Used by Client-Side Marketers in Asia-Pacific to Measure the Success of Customer Journey Initiatives, by Country, Oct 2016 (% of respondents)
Data Sources Used by Client-Side Marketers in Select Countries in Asia-Pacific to Understand the Customer Journey, Oct 2016 (% of respondents)
Brand-Related Social Media Activities Conducted by Social Video Viewers in Select Countries, Oct 2016 (% of respondents)
Search and Social Platforms: How Facebook and Others Can Steal Dollars from Search
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
Influencer Marketing and Advertising Can Coexist on Instagram
Ad Blocking in Australia Actually Declined in Recent Months
Piracy Slowly Losing Steam with Internet Users in Australia