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Five by Five
Data is from the November 2016 Five by Five "2017 Launch Marketing Report." 738 senior marketers from Australia (n=103), the UK (n=314) and the US (n=321) were surveyed during July-October 2016. Respondents were from various industries and identified their role as assistant/deputy marketing manager (7%), brand manager (7%), chief marketing officer (13%), marketing/brand director (30%) and marketing manager (27%). Launch marketing is defined as the marketing activity surrounding the introduction of a new product or service. Five by Five is a global marketing communications agency.
Leading Retail Sites in Australia, Ranked by Visits, March 2017 (millions and % of total)
Brand-Related Social Media Activities Conducted by Social Video Viewers in Select Countries, Oct 2016 (% of respondents)
Phases of the Buyer Journey During Which Content Marketers in Australia Measure Content Marketing ROI, Aug 2016 (% of respondents)
Digital Video Ad Benchmarks in Australia: Leading Industries, Ranked by Impression Share, Q2 2016 (% of total impressions served by Videology)
Sources that Digital Buyers in Select Countries in Asia-Pacific Use to Find Information on a Product/Service, May 2016 (% of respondents)
Search and Social Platforms: How Facebook and Others Can Steal Dollars from Search
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
Influencer Marketing and Advertising Can Coexist on Instagram
Ad Blocking in Australia Actually Declined in Recent Months
Piracy Slowly Losing Steam with Internet Users in Australia