Marketing Priorities at Their Company According to Inbound vs. Outbound Marketers Worldwide, May 2016 (% of respondents) - eMarketer

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Marketing Priorities at Their Company According to Inbound vs. Outbound Marketers Worldwide, May 2016 (% of respondents)

Marketing Priorities at Their Company According to Inbound vs. Outbound Marketers Worldwide, May 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    HubSpot

  • Methodology:

    Data is from the September 2016 HubSpot report titled "The State of Inbound 2016." More than 4,500 marketers and salespeople from a variety of industries in 132 countries were surveyed online during February-May 2016. The survey was available in English, French, German, Portuguese and Spanish. Responses were sourced via email invitations, blog promotions and social sharing. No personal information was collected and no incentives were offered for responding. Respondents were from Australia and New Zealand (n=243), Central and South America (n=1,805), EMEA (n=1,228), North America (n=704) and Southeast Asia (n=606). Respondents identified the primary audience their company sells to as other businesses (59%), consumers (33%), nonprofit/government (5%) and don't know/not applicable (3%). Respondents identified the number of full-time employees at their company as fewer than 10 (45%), 11-25 (17%), 26-200 (21%), 201-1,000 (9%) and more than 1,000 (8%). Respondents identified their company's average annual revenues as less than $250,000 (35%), $250,000-$999,999 (15%), $1 million-$99 million (16%), $100 million-$499 million (11%), $500 million-$999 million (2%) and $1 billion or more (3%). Respondents identified their job level as C-level executive (26%), individual contributor (26%), manager (26%), VP/director (14%) and other (8%). HubSpot is an inbound marketing software platform.

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