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(% of respondents)
Data is from the September 2017 G2 Crowd report titled "Crowd Views: Edition 3 - Small Business." 301 US small-business owners/managers were surveyed online in March 2017. Respondents identified the number of employees at their company as 1-25 (66%), 26-50 (10%), 51-99 (12%) and 100-250 (9%). Respondents with 250+ employees were excluded from the survey. Respondents identified their industries as architectural/engineering/construction (6.9%), business/professional services (23.8%), financial services/insurance (5.6%), healthcare (4.2%), high-tech (10%), industrial/manufacturing (5.1%), media/entertainment (6.6%), wholesale/retail (12.8%) and other (25%). G2 Crowd is a business software review platform.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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