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Does My Company Subscribe?
(% of respondents)
Demandbase | Wakefield Research
Data is from the March 2016 Demandbase "Ad Waste Survey" conducted by Wakefield Research. 500 US senior B2B marketers were surveyed online during February 3-12, 2016. Respondents were C-level executives (n=150) and at the manager level or higher (n=350). Respondents worked for companies with annual revenues of less than $100 million (n=262) and $100+ million (n=238). The margin of error for the sample is +/-4.4 percentage points at a 95% confidence level.