Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Content Marketing Institute (CMI) | GetResponse | Holistic Email Marketing | Smart Insights
Data is from the March 2017 GetResponse report titled "Email Marketing & Marketing Automation Excellence 2017" in conjunction with Holistic Email Marketing, Content Marketing Institute (CMI) and Smart Insights. 2,510 email marketers worldwide from various business sizes and industries were surveyed online during January 2017. Respondents were Smart Insights members, customers of GetResponse and subscribers to CMI and Holistic Email Marketing. Respondents identified their business as B2B (19.1%), B2C (41.8%) and both B2B and B2C (39.1%). GetResponse is an email marketing service and Smart Insights is a marketing advice company. Holistic Email Marketing, an email marketing consultancy, helped in creating the report.
What Is US B2B Marketers' Primary Goal When Producing Content? (% of respondents, Jan 2019)
Most Important Factor Driving Success of Content Programs According to US B2B Marketers, Jan 2019 (% of respondents)
Aspects of Content Marketing Programs that US B2B Marketers Say They Need to Improve Urgently*, Jan 2019 (% of respondents)
Which Types of Content Do US B2B Marketers Believe Their Organization Will Produce More* of in the Next 12 Months? (% of respondents, Jan 2019)
Multimedia Content that US B2B Marketers Believe Will Have the Greatest Effect on Their Approach to Marketing in the Next 12 Months, Jan 2019 (% of respondents)
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