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Content Marketing Institute (CMI) | GetResponse | Holistic Email Marketing | Smart Insights
Data is from the March 2017 GetResponse report titled "Email Marketing & Marketing Automation Excellence 2017" in conjunction with Holistic Email Marketing, Content Marketing Institute (CMI) and Smart Insights. 2,510 email marketers worldwide from various business sizes and industries were surveyed online during January 2017. Respondents were Smart Insights members, customers of GetResponse and subscribers to CMI and Holistic Email Marketing. Respondents identified their business as B2B (19.1%), B2C (41.8%) and both B2B and B2C (39.1%). GetResponse is an email marketing service and Smart Insights is a marketing advice company. Holistic Email Marketing, an email marketing consultancy, helped in creating the report.
Priorities vs. Challenges for Marketing Data and Technology According to Marketers in North America, Jan 2018 (% of respondents)
Marketing Automation Analytics/Reporting Capabilities that Are Most Important According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Marketing Automation Platform Features with Which US B2B Marketing and Sales Professionals Are Satisfied, Oct 2017 (% of respondents)
Features/Capabilities that Are Important When Choosing a Marketing Automation Vendor According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Top 10 Technologies for 2018 vs. 2020 According to US Retailers (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
Marketers’ Qualitative Insights Get Lost in Big Data Noise
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