Plans & Pricing
Does My Company Subscribe?
(% of respondents)
ExchangeWire | Iponweb
Data is from the July 2018 ExchangeWire report titled "Agents of Change: The Rise of the Programmatic Media Agency" in association with Iponweb. 129 media agency professionals worldwide were surveyed by ExchangeWire during May 4-June 2, 2018. Respondents worked in programmatic media for marketing agencies. Exchangewire provides opinion and analysis on ad tech and related fields. Iponweb is a programmatic and real-time ad technology and infrastructure company.
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
How Much of US TV Advertisers' TV Ad Spending Is Data-Enabled*? (% of total, 2018-2020)
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
How Much of US TV Advertisers' TV Ad Spending Is Audience-Based*? (% of total, 2018-2020)
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Connected TV Ad Inventory Keeps Growing