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Data is from the October 2018 Xaxis "2018 Outcomes-Driven Media Survey." 4,798 senior digital marketing managers worldwide were surveyed online during September 14-October 4, 2018 by Censuswide. Respondents were from Argentina, Australia, Canada, China, Denmark, Germany, India, Italy, Mexico, Norway, Poland, Singapore, Spain, Sweden, UK and US. Xaxis is a programmatic media and technology company.
Which Social Media Platforms Do US SMBs Use? (% of respondents, Jan 2019)
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
What Will Be the Most Transformative Application of Innovation for Customer Service for Businesses Worldwide in the Next 5-10 Years? (% of respondents, April 2019)
What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
Top Channels for Customer Service in 2020 According to Customer Service Executives Worldwide (% of respondents)
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