Loyalty Capabilities that US Internet Users Want to See in a Mobile Wallet, June 2016 (% of respondents) - eMarketer
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Loyalty Capabilities that US Internet Users Want to See in a Mobile Wallet, June 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Points

  • Methodology:

    Data is from the October 2016 Points report titled "The State of Mobile Wallet Loyalty and Engagement in 2016." 1,500 US internet users ages 18+ were surveyed online in 2 separate surveys during April and June 2016. All respondents were familiar with mobile wallets and were a member of at least one loyalty program. Points is a mobile wallet loyalty provider.

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