Loyal Customer* Retention Among the Top 100 US CPG Brands**, 52 weeks ending June 30, 2015 (% of total) - eMarketer

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Loyal Customer* Retention Among the Top 100 US CPG Brands**, 52 weeks ending June 30, 2015 (% of total)

Loyal Customer* Retention Among the Top 100 US CPG Brands**, 52 weeks ending June 30, 2015 (% of total)

Chart Profile

  • Measurement:

    (% of total)

  • Data Covered:

  • Source:

    Catalina

  • Methodology:

    Data is from the September 2015 Catalina report titled "The 2015 Mid-Year Review: How the Top 100 CPG Brands Performed." The report examined sales volume and loyalty changes for the top 100 US brands in the Catalina network during a 52-week period ending June 30th, 2015. The Catalina network includes 26,000 drug, food and mass retailers.

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