Likelihood that Internet Users in Great Britain Would Consider Using a Digital-Only* Bank, Jan 2017 (% of respondents) - eMarketer
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Likelihood that Internet Users in Great Britain Would Consider Using a Digital-Only* Bank, Jan 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    BBA (British Bankers' Association) | PricewaterhouseCoopers (PwC) | YouGov

  • Methodology:

    Data is from the March 2017 PricewaterhouseCoopers (PwC) report titled "Who are you calling a 'challenger'?" in collaboration with BBA (British Bankers' Association) conducted by YouGov. 2,023 internet users ages 18+ in Great Britain were surveyed online during January 20-23, 2017.

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