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BBA (British Bankers' Association) | PricewaterhouseCoopers (PwC) | YouGov
Data is from the March 2017 PricewaterhouseCoopers (PwC) report titled "Who are you calling a 'challenger'?" in collaboration with BBA (British Bankers' Association) conducted by YouGov. 2,023 internet users ages 18+ in Great Britain were surveyed online during January 20-23, 2017.