"Like" and Comment Rate for Instagram Posts Worldwide, by Number of Followers, Nov 2015-April 2016 - eMarketer

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"Like" and Comment Rate for Instagram Posts Worldwide, by Number of Followers, Nov 2015-April 2016

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  • Data Covered:

  • Source:

    Markerly

  • Methodology:

    Data is from an April 2016 Markerly study as cited by Digiday. Over 1 million influencers worldwide on Instagram were analyzed during November 2015-April 2016. 20 million posts were tracked, generating 27.3 billion "likes" and 733 million comments. On average, 20 posts from each influencer were analyzed. Markerly is an influencer management company.

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