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Smart Insights | Technology for Marketing (TFM)
Data is from the June 2017 Technology for Marketing (TFM) and Smart Insights report titled "Managing Digital Marketing in 2017." 609 marketers worldwide from various industries were surveyed online in April 2017. The majority of respondents were from Europe, the UK and the US. Respondents identified their role as assistant (10%), CEO/COO/president/chairman (10%), head of department (14%), manager with staff (21%), manager without staff (25%), owner/proprietor (8%) and VP/director (5%). Technology for Marketing (TFM) is an event for marketers to source, understand and maximize the use of technology-powered marketing. Smart Insights offers advice on planning and managing digital marketing.