Level of Concern About Retailers' Ability to Keep Their Personal Info Secure* According to US Internet Users, by Purchase Channel, July 2015 (% of respondents) - eMarketer

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Level of Concern About Retailers' Ability to Keep Their Personal Info Secure* According to US Internet Users, by Purchase Channel, July 2015 (% of respondents)

Level of Concern About Retailers' Ability to Keep Their Personal Info Secure* According to US Internet Users, by Purchase Channel, July 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Associated Press (AP) | GfK

  • Methodology:

    Data is from the August 2015 Associated Press (AP) and GfK survey titled "The AP-GfK Poll." 1,004 internet users ages 18+ were surveyed online via GfK's KnowledgePanel during July 9-13, 2015. Respondents identified their race/ethnicity as white (65%), Hispanic (15%), black (11%), other non-Hispanic (6%) and 2+ races non-Hispanic (3%). 52% of respondents were female and 48% were male. Respondents were ages 18-29 (22%), 30-49 (34%), 50-64 (26%) and 65+ (19%). Respondents' household income was less than $10,000 (5%), $10,000-$19,999 (6%), $20,000-$29,999 (9%), $30,000-$39,999 (10%), $40,000-$49,999 (8%), $50,000-$74,999 (20%), $75,000-$99,000 (14%), $100,000-$149,999 (19%) and $150,000+ (9%).

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