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(% of respondents)
Interactive Advertising Bureau (IAB)
Data is from the November 2017 Interactive Advertising Bureau (IAB) report titled "The OTT Co-Viewing Experience: 2017." 1,223 US video viewers ages 13-64 were surveyed online during October 2-9, 2017. Respondents were part of Maru/Matchbox's Springboard America online panel.
Leading Actions US Video Viewers Would Take on Products/Brands While Co-Viewing*, by Platform, Oct 2017 (% of respondents)
Leading Channels/Sources Used by US Sports/Luxury vs. Economy* Car Shoppers to Research Car Brands, Nov 2016 (% of respondents)
US Digital Video Ad Benchmarks: Completion Rates, by Industry, Sep 2016 (among impressions served by DoubleClick)
US Digital Video Ad Benchmarks: Completion Rates, by Industry, June 2016 (among impressions served by DoubleClick)
US Digital Video Ad View Share, by Industry, Q1 2015 & Q1 2016 (% of total on FreeWheel's platform)
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