Leading Ways in Which US Video Viewers Would Interact About Products/Brands While Co-Viewing*, by Platform, Oct 2017 (% of respondents) - eMarketer
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Leading Ways in Which US Video Viewers Would Interact About Products/Brands While Co-Viewing*, by Platform, Oct 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Interactive Advertising Bureau (IAB)

  • Methodology:

    Data is from the November 2017 Interactive Advertising Bureau (IAB) report titled "The OTT Co-Viewing Experience: 2017." 1,223 US video viewers ages 13-64 were surveyed online during October 2-9, 2017. Respondents were part of Maru/Matchbox's Springboard America online panel.

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