Leading Ways in Which US Millennial Smartphone Users Discover Brands via Digital Media, Sep 2014 (% of respondents) - eMarketer

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Leading Ways in Which US Millennial Smartphone Users Discover Brands via Digital Media, Sep 2014 (% of respondents)

Leading Ways in Which US Millennial Smartphone Users Discover Brands via Digital Media, Sep 2014 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Annalect

  • Methodology:

    Data is from the January 2015 Annalect report titled "#GenerationTech: Millennials & Technology." 3,006 US adults ages 19-33 were surveyed via smartphone during April-September 2014. Additionally, a qualitative survey was conducted among 33 US adults ages 19-33 via mobile device through activities such as blogs, Instagram and Pinterest exercises, as well as one-on-one interviews via Google Hangouts.

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