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Degree Census Consultancy | Media Development Authority of Singapore (MDA)
Data is from the July 2016 Media Development Authority of Singapore (MDA) "Media Consumer Experience Study 2015" conducted by Degree Census Consultancy. 2,000 consumers in Singapore ages 15-65 were surveyed face-to-face during October-December 2015. Respondents were representative of the Singapore population ages 15-65.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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