Plans & Pricing
Does My Company Subscribe?
(% of respondents)
ExchangeWire | Oracle
Data is from the September 2015 ExchangeWire report titled "The Evolution of Data-Management Platforms: Uniting Media Sellers and Media Buyers in a Quest for Effective Media" in association with Oracle. 176 digital marketing professionals worldwide were surveyed online during July-August 2015. Respondents were from Asia-Pacific (25%), EMEA (40%), Latin America (16%) and the US (19%). Respondents identified as media and advertising buyers (34%), publishers and data providers (34%) and influencer organizations (32%).
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos