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ExchangeWire | Oracle
Data is from the September 2015 ExchangeWire report titled "The Evolution of Data-Management Platforms: Uniting Media Sellers and Media Buyers in a Quest for Effective Media" in association with Oracle. 176 digital marketing professionals worldwide were surveyed online during July-August 2015. Respondents were from Asia-Pacific (25%), EMEA (40%), Latin America (16%) and the US (19%). Respondents identified as media and advertising buyers (34%), publishers and data providers (34%) and influencer organizations (32%).
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies