Leading Reasons for Implementing a Data Management Platform (DMP) According to Media Buyers Worldwide, Aug 2015 (% of respondents) - eMarketer
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Leading Reasons for Implementing a Data Management Platform (DMP) According to Media Buyers Worldwide, Aug 2015 (% of respondents)

Leading Reasons for Implementing a Data Management Platform (DMP) According to Media Buyers Worldwide, Aug 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    ExchangeWire | Oracle

  • Methodology:

    Data is from the September 2015 ExchangeWire report titled "The Evolution of Data-Management Platforms: Uniting Media Sellers and Media Buyers in a Quest for Effective Media" in association with Oracle. 176 digital marketing professionals worldwide were surveyed online during July-August 2015. Respondents were from Asia-Pacific (25%), EMEA (40%), Latin America (16%) and the US (19%). Respondents identified as media and advertising buyers (34%), publishers and data providers (34%) and influencer organizations (32%).

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