Leading Objectives for Creating Thought Leadership Content According to Executives* Worldwide, April 2016 (% of respondents) - eMarketer
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Leading Objectives for Creating Thought Leadership Content According to Executives* Worldwide, April 2016 (% of respondents)

Leading Objectives for Creating Thought Leadership Content According to Executives* Worldwide, April 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Hill+Knowlton Strategies (H+K) | The Economist Group

  • Methodology:

    Data is from the July 2016 The Economist Group report titled "Thought Leadership Disrupted: New Rules for the Content Age" in association with Hill+Knowlton Strategies (H+K). 1,644 executives worldwide were surveyed online in April 2016. Respondents were divided into 2 groups: marketing executives with responsibility for the planning, development or management of thought leadership content, and executives who consume what they understand to be thought leadership at least annually (33% daily, 34% weekly and 33% monthly or less). Marketing respondents were C-suite (57%) and non-C-suite (43%) executives from Asia-Pacific (25%), Europe (34%), Latin America (11%), the Middle East & Africa (9%) and North America (21%). Marketers identified their company revenues as less $500 million (67%) and more than $500 million (33%). Thought leadership consumers were C-suite (41%) and non-C-suite (59%) executives from Asia-Pacific (26%), Europe (33%), Latin America (9%), the Middle East & Africa (9%) and North America (23%). Content consumers identified their company revenues as less than $500 million (53%) and more than $500 million (47%). The Economist Group is a source of analysis on international business and world affairs. H+K is a public relations and integrated communications agency.

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