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eMarketer Chart

Leading Email Marketing Tactics Used by Retail Marketing Executives Worldwide*, Oct 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Magnetic | Retail TouchPoints

  • Methodology:

    Data is from the January 2017 Magnetic and Retail TouchPoints report titled "Inbox Love: Investigating the State of Triggered Emails & Personalization for Retailers and Consumers." 100 retail marketing executives worldwide were surveyed online during September-October 2016. Respondents were primarily from North America. Magnetic is a digital technology company specializing in retargeting solutions. Retail Touchpoints is an online publishing network for the retail industry.

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