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Magnetic | Retail TouchPoints
Data is from the January 2017 Magnetic and Retail TouchPoints report titled "Inbox Love: Investigating the State of Triggered Emails & Personalization for Retailers and Consumers." 100 retail marketing executives worldwide were surveyed online during September-October 2016. Respondents were primarily from North America. Magnetic is a digital technology company specializing in retargeting solutions. Retail Touchpoints is an online publishing network for the retail industry.
Ways in Which Their Company Is Currently Using Artificial Intelligence (AI) According to Client-Side Marketers Worldwide, by Region, Jan 2018 (% of respondents)
Digital Marketing Tactics on Which Client-Side Marketers Worldwide Plan to Increase Spending in 2018 (% of respondents)
Sources/Channels Used by US Digital Device Users to Research Products Prior to Purchase vs. Interact with a Brand Post-Purchase, Dec 2017 (% of respondents)
Select UK Digital Usage Metrics, 2018 (% of population)
Marketing Email Lists to Which US Internet Users Subscribe, Nov 2017 (% of respondents)
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
The Case for Taking Attribution Out of the Marketing Department
B2B Content Marketing Is a Marathon, Not a Sprint
Data Feed: February 23, 2018
Digital Video Industry Continues to Grow in Size and Complexity