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Forrester Consulting | Verve
Data is from the June 2017 Forrester Consulting report titled "Pursuing the Mobile Moment" commissioned by Verve. 203 marketing decision-makers in North America were surveyed online in March 2017. Respondents were from organizations that spend $250+ million on advertising, and were directors or higher with decision-making authority over digital, mobile and social media advertising strategies. Verve is a location-based mobile marketing platform.
Benefits of In-App Header Bidding According to App Publishers in North America, July 2018 (% of respondents)
Which Ad Models Do App Publishers in North America Use to Monetize Their Apps? (% of respondents, July 2018)
What Is the Main Factor that Prevents App Publishers in North America from Using In-App Header Bidding? (% of respondents, July 2018)
Which Ad Formats Do App Publishers in North America Offer via In-App Header Bidding? (% of respondents, July 2018)
How Well Do App Publishers in North America Understand In-App Header Bidding? (% of respondents, July 2018)
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Canada Mobile Time Spent and Ad Spending 2018: How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Mobile Marketing Trends Roundup 2018
Most Apps Get Deleted Within a Week Of Last Use