Leading Challenges of Using Location Data in Mobile Ads According to Digital Marketers in North America, March 2017 (% of respondents) - eMarketer
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Leading Challenges of Using Location Data in Mobile Ads According to Digital Marketers in North America, March 2017 (% of respondents)

Leading Challenges of Using Location Data in Mobile Ads According to Digital Marketers in North America, March 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forrester Consulting | Verve

  • Methodology:

    Data is from the June 2017 Forrester Consulting report titled "Pursuing the Mobile Moment" commissioned by Verve. 203 marketing decision-makers in North America were surveyed online in March 2017. Respondents were from organizations that spend $250+ million on advertising, and were directors or higher with decision-making authority over digital, mobile and social media advertising strategies. Verve is a location-based mobile marketing platform.

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