Leading Challenges of Growing Their Digital Display Advertising Programs According to Publishers in North America, Sep 2015 (% of respondents) - eMarketer
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Leading Challenges of Growing Their Digital Display Advertising Programs According to Publishers in North America, Sep 2015 (% of respondents)

Leading Challenges of Growing Their Digital Display Advertising Programs According to Publishers in North America, Sep 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Econsultancy | Signal

  • Methodology:

    Data is from the October 2015 Econsultancy report titled "Digital Publishing: Increasing Advertiser Value Through Data and Identity" in association with Signal. 172 publishers in North America were surveyed online in August and September 2015. All respondents were client-side marketers, executives and managers at a publisher with an online presence. Respondents identified their position at their company as board level/business owner (18%), CMO/VP/GM (22%), director (25%) and manager (35%). Respondents identified their company's annual revenue as between $100-$200 million (14%), between $201-$500 million (29%), between $501 million-$1 billion (33%) and $1 billion+ (24%). Respondents identified their company's sector as B2B (25%), B2C (21%) and equally B2B and B2C (54%).

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