Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the June 2018 Ad Lightning report titled "The Ad Ops: Top 5 List for 2018." 110 US ad operations professionals were surveyed in January 2018. Ad Lightning provides companies and platforms with tools to eliminate bad ads.
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
Ad Spending Lost to Ad Fraud Worldwide, 2018, 2019 & 2023 (billions)
Programmatic Ad Benchmarks Worldwide: Header Bidding Impression Share, Desktop vs. Mobile, Q1 2018 & Q1 2019 (% of total via PubMatic's platform and % change)
Change* in Marketing Spending on Select Ad Platforms/Types in 2019 Among D2C Brands Worldwide, April 2019 (% of respondents)
Number of US Direct-to-Consumer (D2C) Brands Advertising on TV, Q1 2017-Q1 2019
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
US Programmatic Ad Spending Forecast 2019: Nearly Half of Programmatic Ad Dollars Now Go to Video
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Five Charts: The State of Ad Fraud
Marketers Are Split on How They Define OTT