Leading Categories in Which US and UK Social Media Users Follow Influencers, by Gender, Aug 2018 (% of respondents) - eMarketer

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Leading Categories in Which US and UK Social Media Users Follow Influencers, by Gender, Aug 2018 (% of respondents)

Leading Categories in Which US and UK Social Media Users Follow Influencers, by Gender, Aug 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    GlobalWebIndex

  • Methodology:

    Data is from the August 2018 Globalwebindex survey as cited on company blog. 1,581 internet users in the UK and 1,215 internet users in the US, ages 16-64, were surveyed during August 2018. All respondents followed influencers on social media.

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