Leading Business Challenges Faced by B2B Marketers in Western Europe and the US*, 2014 & 2015 (% of respondents) - eMarketer

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Leading Business Challenges Faced by B2B Marketers in Western Europe and the US*, 2014 & 2015 (% of respondents)

Leading Business Challenges Faced by B2B Marketers in Western Europe and the US*, 2014 & 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    B2B International

  • Methodology:

    Data is from the December 2015 B2B International "B2B Marketing Survey." 266 B2B marketers worldwide were surveyed during October-November 2015. Respondents were from North America (44%), the UK (39%) Germany (14%) and other countries (4%), including Belgium, France, Italy, the Netherlands, Spain, Sweden and Switzerland. 98% of respondents from North America were from the US, with 2% of respondents from Canada. Respondents identified their job title as director/partner (8%), marketing director/CMO (12%), marketing manager (21%), research/insights director/manager (28%) and VP (10%). Respondents identified their company's revenues as under $1 billion (32%), between $1 billion-$5 billion (24%) and over $5 billion (44%). Respondents identified the number of employees at their company as under 1,000 (25%), between 1,000-10,000 (26%), between 10,000-50,000 (22%), over 50,000 (24%) and don't know (2%).

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