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(% of respondents)
Experian Data Quality
Data is from the August 2017 Experian Data Quality report titled "The Chief Data Officer: Powering business opportunities with data." More than 200 US CIOs and more than 50 US chief data officers (CDOs) from various industries were surveyed in June 2017. All respondents were from companies with more than 500 employees. Respondents were surveyed about the evolving CDO role and current data management practices. Experian Data Quality provides data management solutions.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
What’s Next for Voice Control?: Digital Assistants, Smart Speakers and the IoT
How SAP Wields Its Data Lake
Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It
As Ad Sector Focuses on Data, Lots of Deals Get Done
Why Marketers Struggle to Define Artificial Intelligence