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Experian Data Quality
Data is from the August 2017 Experian Data Quality report titled "The Chief Data Officer: Powering business opportunities with data." More than 200 US CIOs and more than 50 US chief data officers (CDOs) from various industries were surveyed in June 2017. All respondents were from companies with more than 500 employees. Respondents were surveyed about the evolving CDO role and current data management practices. Experian Data Quality provides data management solutions.
Most Important Tools for Executing Location Marketing Priorities According to Marketers in North America, April 2018 (% of respondents)
Change in Marketing Technology Investment According to UK and US Marketing Executives, April 2018 (% of respondents)
Areas in Which Marketing Technology Is Delivering Best Results According to UK and US Marketing Executives, April 2018 (% of respondents)
Average Investment in Marketing Technology According to US and UK Marketing Executives, April 2018 (thousands)
Satisfaction with ROI on Marketing Technology Investments According to UK and US Marketing Executives, April 2018 (% of respondents)
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The GDPR Is Leading Some Publishers to Shut Off Open Exchanges
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Five Charts Explaining the Ad Tech Tax
How Investment in AI Is Changing