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Data is from the April 2016 Advertiser Perceptions "Video Advertising Report: Wave 4, Winter 2016." 300 US agency and marketing decision-makers were surveyed online during November-December 2015. 70% of respondents worked in digital/mobile and 30% worked in television. 50+ digital media brands and TV networks were covered.
Devices Used by US Internet Users to Watch TV/Movies, Nov 2017 (% of respondents)
US Internet Users Who Use Netflix, by Age, Nov 2017 (% of respondents in each group)
Ways in Which US Senior Marketers Measure Success of Marketing Campaigns, Sep 2017 (% of respondents)
US Internet Users Who Primarily View TV/Digital Video Live vs. On-Demand, by Age, Nov 2017 (% of respondents in each group)
Average Time Spent per Day Watching TV/Digital Video According to US Internet Users, Nov 2017 (% of respondents)
Q4 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV
Navigating the Challenges of Connected TV and OTT Advertising
What Happens After the Video View?