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eMarketer Chart

Leading Brands that US Marketers Intend to Use for Digital Video Advertising, Dec 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertiser Perceptions

  • Methodology:

    Data is from the April 2016 Advertiser Perceptions "Video Advertising Report: Wave 4, Winter 2016." 300 US agency and marketing decision-makers were surveyed online during November-December 2015. 70% of respondents worked in digital/mobile and 30% worked in television. 50+ digital media brands and TV networks were covered.

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