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(% of respondents)
Data is from the April 2016 Advertiser Perceptions "Video Advertising Report: Wave 4, Winter 2016." 300 US agency and marketing decision-makers were surveyed online during November-December 2015. 70% of respondents worked in digital/mobile and 30% worked in television. 50+ digital media brands and TV networks were covered.
Extent to Which Having Access to Original Content Convinced US Internet Users to Subscribe to Netflix, May 2017 (% of respondents)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
US Digital Video Ad Benchmarks: Pre-Roll vs. Mid-Roll Completion Rates, by Content Type, Q1 2017 (among ads served by FreeWheel)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Content Format, Q1 2017 (% of total ads served by FreeWheel)
US Marketers Who Are Confident in Their Ability to Create Video Content that Will Drive Views, Purchases and Engagement on Select Social Media Platforms, April 2017 (% of respondents)
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Out-Stream Video Creates Shareable, Measureable Storytelling Opportunities
Absolut on Facebook’s Video Ad Strategy: ‘Time Will Tell’
Listen In: Video Ad Fraud—How Common Is It?
In a Study of 'Interruptiveness,' Pre-Roll Comes Out on Top