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(% of respondents)
Data is from the April 2016 Advertiser Perceptions "Video Advertising Report: Wave 4, Winter 2016." 300 US agency and marketing decision-makers were surveyed online during November-December 2015. 70% of respondents worked in digital/mobile and 30% worked in television. 50+ digital media brands and TV networks were covered.
Ways in Which US Internet Users Discover TV/Video Content, Oct 2016 (% of respondents)
Leading Methods for Viewing TV Shows According to US Millennial Male Internet Users, Nov 2016 (% of respondents)
Importance of Select Channels/Formats in Video Everywhere Campaigns According to US Media Planners, Now vs. in 3 Years, Aug 2016 (% of respondents)
Preferred Video-on-Demand Platform According to US Digital Content Buyers, Sep 2016 (% of respondents)
US Subscription Video-on-Demand (SVOD) Subscribers' Attitudes Toward Select SVOD Services, Q3 2016 (% of respondents)
US Ad Spending: The eMarketer Forecast for 2017
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Live Video Keeps Weather.com’s Audience Engaged When There Isn’t a Storm Coming
What Will Happen to the 30-Second TV Spot in 2017
What to Watch? The Range of Choices Is Staggering
BBC iPlayer Records Busiest Month Ever