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(% of respondents)
Data is from the April 2016 Advertiser Perceptions "Video Advertising Report: Wave 4, Winter 2016." 300 US agency and marketing decision-makers were surveyed online during November-December 2015. 70% of respondents worked in digital/mobile and 30% worked in television. 50+ digital media brands and TV networks were covered.
Ways in Which US Internet Users Watch TV Content, by Race/Ethnicity, March 2017 (% of respondents in each group)
Top 10 Online Video Properties Among US Internet Users, Ranked by Unique Viewers, June 2017 (millions)
Top 10 YouTube Partner Channels* Among US Internet Users, Ranked by Unique Viewers, June 2017 (millions)
US TV Viewers Who Subscribe to Subscription Video-on-Demand (SVOD) Services, by Platform, 2016 & 2017 (% of respondents)
US TV Viewers Who Primarily View TV Shows via Live TV vs. Netflix, by Age, June 2017 (% of respondents in each group)
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
Television Update H2 2017: Advanced TV's Progress
CNN Strives to Deliver Different Video Advertising Experiences in Each Environment
Out-Stream Video Creates Shareable, Measureable Storytelling Opportunities
Netflix Users Look to Amazon Instant Video and Hulu to Fill Content Gaps
People Will Watch a Full Video Ad … If They Get Rewarded