Leading Benefits of Using Enriched/Personalized Content and Digital Interactions According to Senior Marketers Worldwide, June 2015 (% of respondents) - eMarketer
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Leading Benefits of Using Enriched/Personalized Content and Digital Interactions According to Senior Marketers Worldwide, June 2015 (% of respondents)

Leading Benefits of Using Enriched/Personalized Content and Digital Interactions According to Senior Marketers Worldwide, June 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    CMO Council

  • Methodology:

    Data is from the August 2015 CMO Council report titled "Brand Attraction from Enriched Interaction" sponsored by IBM Digital Experience. 287 senior marketing leaders worldwide were surveyed during April-June 2015. Respondents were from Africa (5%), Asia-Pacific (19%), Europe (12%), the Middle East (2%), North America (59%) and South America (3%). 69% of respondents held VP, SVP or CMO marketing titles. Respondents were from companies with more than $5 billion in annual revenues (20%), between $1 billion-$5 billion (11%) and less than $1 billion (69%).

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