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(% of respondents)
Data is from the May 2016 Payfort report titled "State of Payments 2016." 5,000 internet users in the Middle East and North Africa were surveyed via a YouGov poll during 2015-2016. 20.1% of respondents were from Egypt, 10.1% from Jordan, 5.1% from Kuwait, 3.0% from Lebanon, 15.1% from Morocco, 3.0% from Qatar, 20.3% from Saudi Arabia and 20.1% from the United Arab Emirates. Payfort is an online payment solution provider in the Middle East.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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