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(% of respondents)
Campaign Monitor | Market Cube
Data is from the August 2016 Campaign Monitor report titled "How Marketing Automation Stacks Up" conducted by Market Cube. 512 US marketers from small to medium-sized companies across multiple industries were surveyed online in April 2016. Respondents were from B2B companies (43%), B2C companies (25%) and both B2B and B2C companies (32%). The survey was not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Campaign Monitor is an email marketing service provider. Market Cube is an online sample and research operations company.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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