Key Criteria for Purchasing Demand-Side Platform (DSP) Services According to US Agency and Marketing Professionals, Jan 2018 (index*) - eMarketer

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Key Criteria for Purchasing Demand-Side Platform (DSP) Services According to US Agency and Marketing Professionals, Jan 2018 (index*)

Key Criteria for Purchasing Demand-Side Platform (DSP) Services According to US Agency and Marketing Professionals, Jan 2018 (index*)

Chart Profile

  • Measurement:

    (index*)

  • Data Covered:

  • Source:

    Advertiser Perceptions

  • Methodology:

    Data is from the July 2018 Advertiser Perceptions "2018 DSP Report Executive Summary." 395 US agency professionals and marketers from the Advertiser Perceptions Media Decision Maker Database and third-party databases were surveyed in January 2018. Respondents were involved in the purchase of programmatic advertising and have used or worked with demand-side platforms (DSPs).

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