Plans & Pricing
Does My Company Subscribe?
Data is from the July 2018 Advertiser Perceptions "2018 DSP Report Executive Summary." 395 US agency professionals and marketers from the Advertiser Perceptions Media Decision Maker Database and third-party databases were surveyed in January 2018. Respondents were involved in the purchase of programmatic advertising and have used or worked with demand-side platforms (DSPs).
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
How Much of US TV Advertisers' TV Ad Spending Is Audience-Based*? (% of total, 2018-2020)
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Connected TV Ad Inventory Keeps Growing