KPIs Used by Fashion Retailers in Western Europe to Measure Innovation Strategy Success, Oct 2016 (% of respondents) - eMarketer
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KPIs Used by Fashion Retailers in Western Europe to Measure Innovation Strategy Success, Oct 2016 (% of respondents)

KPIs Used by Fashion Retailers in Western Europe to Measure Innovation Strategy Success, Oct 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Coleman Parkes Research | eCommera

  • Methodology:

    Data is from the November 2016 eCommera report titled "Is innovation the new retail superpower? A survey of 500 European fashion retailers" conducted by Coleman Parkes Research. 500 fashion retailers in Western Europe were surveyed during September-October 2016. Respondents were from Benelux (n=75), France (n=75), Germany (n=75), Italy (n=75), the Nordics (n=75) and the UK/Ireland (n=125). All retailers had minimum revenues of £30 million. Respondents identified their industry as fashion (76%) and jewelry (24%). All respondents were directors or held C-level positions in digital, ecommerce, leadership, marketing or omnichannel. eCommera, part of the Dentsu Aegis Network, is a retail services company providing order management system/store and omnichannel commerce solutions for retailers.

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