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(% of respondents)
Centiro | JDA | YouGov
Data is from the September 2016 JDA and Centiro report titled "Customer Pulse Report 2016: Voice of The Chinese Customer" conducted by YouGov. 1,500 digital buyers ages 18-64 in China were surveyed online in February 2016. All respondents had made a digital purchase in the past year, and 99% were also in-store shoppers.
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