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(% of respondents in each group)
Kantar | Millward Brown Digital
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y, Z." 23,907 teens and adults ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (French), Canada (English), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Share of Daily Time Spent Online via Desktop/Laptop* vs. Mobile Among Internet Users Worldwide, by Age, H1 2017 (% of total in each group)
Mobile Programmatic Ad Benchmarks Worldwide: Spending Share for Select App Categories, by Gender, Q2 2017 (% of total on Smaato's platform)
Mobile Programmatic Ad Benchmarks Worldwide: eCPM for Select App Categories, by Gender, Q2 2017 (index* among ads on Smaato's platform)
Average Daily Time Spent Online by Teen/Young Adult Internet Users Worldwide, PC/Tablet vs. Smartphone, by Age, Q2 2017 (hrs:mins)
Devices Owned by Teen/Young Adult Internet Users Worldwide, Q4 2016 (% of respondents)
Worldwide Internet and Mobile Users: eMarketer's Updated Estimates and Forecast for 2017–2021
Programmatic Connected TV and OTT Video Advertising: Automation, Audience Attracts Digital and TV Ad Buyers
Balancing Omnichannel Advertising with Individual Channel Considerations
For Marketers, Digital Transformation Isn't About Chasing the Next Channel
What a Teen Wants: Young People Worldwide Skip Online Ads
Around the World, Parents Worry About Kids Online