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(% of respondents in each group)
Kantar | Millward Brown Digital
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y, Z." 23,907 teens and adults ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (French), Canada (English), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Average Daily Time Spent Online by Teen Internet Users Worldwide, Desktop/Laptop/Tablet vs. Smartphone, Q4 2016 (hrs:mins)
Ways in Which Parent Internet Users Worldwide Monitor When Their Children Are Online, Dec 2016 (% of respondents)
Extent to Which Parent Internet Users Worldwide Limit/Monitor Their Child's Use of Internet-Connected Devices at Bedtime, Dec 2016 (% of respondents)
Primary Device Used by Digital Buyers Worldwide to Make Digital Purchases, by Generation, May 2016 (% of respondents in each group)
Mobile Programmatic Ad Benchmarks Worldwide: Spending Share, by OS and Gender, Q3 2016 (% of total on Smaato's platform)
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