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(% of respondents in each group)
Kantar | Millward Brown Digital
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y, Z." 23,907 teens and adults ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (French), Canada (English), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Mobile Programmatic Ad Benchmarks Worldwide: Spending Share for Select App Categories, by Gender, Q2 2017 (% of total on Smaato's platform)
Mobile Programmatic Ad Benchmarks Worldwide: eCPM for Select App Categories, by Gender, Q2 2017 (index* among ads on Smaato's platform)
Average Daily Time Spent Online by Teen/Young Adult Internet Users Worldwide, PC/Tablet vs. Smartphone, by Age, Q2 2017 (hrs:mins)
Devices Owned by Teen/Young Adult Internet Users Worldwide, Q4 2016 (% of respondents)
Average Daily Time Spent Online by Teen Internet Users Worldwide, Desktop/Laptop/Tablet vs. Smartphone, Q4 2016 (hrs:mins)
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