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(% of respondents in each group)
Kantar | Millward Brown Digital
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y, Z." 23,907 teens and adults ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (French), Canada (English), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Internet Users Worldwide Who Agree vs. Disagree that They Find It Difficult to Take a Break from Technology, by Age, Summer 2016 (% of respondents in each group)
Attitudes Toward Brands According to Affluent Internet Users Worldwide, March 2017 (% of respondents)
Average Daily Time Spent Online by Teen Internet Users Worldwide, Desktop/Laptop/Tablet vs. Smartphone, Q4 2016 (hrs:mins)
Internet Users Worldwide Who Value Artificial Intelligence for Recommending Products/Services, by Age, March 2017 (% of respondents)
Retail Ecommerce Industry Email Marketing Benchmarks Worldwide, Jan 2016 & Jan 2017
Smart Homes, Smart Cities and Smart Cars: How the Internet of Things Is Connecting the World
Facing Up to Ad Blocking: How Publishers, Advertisers and Their Digital Media Partners Are Responding
Digital Transformation Requires a Clear Vision and Focus on the Customer
For Marketers, Digital Transformation Isn't About Chasing the Next Channel
Hilton Embraces a 'Millennial Mindset' to Meet Customer Expectations
What a Teen Wants: Young People Worldwide Skip Online Ads