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(% of respondents in each group)
Kantar | Millward Brown Digital
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y, Z." 23,907 teens and adults ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (French), Canada (English), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Internet Users Worldwide Who Use Desktop Ad Blockers, by Demographic, Q3 2016 (% of respondents in each group)
Ways in Which Parent Internet Users Worldwide Monitor When Their Children Are Online, Dec 2016 (% of respondents)
Extent to Which Parent Internet Users Worldwide Limit/Monitor Their Child's Use of Internet-Connected Devices at Bedtime, Dec 2016 (% of respondents)
Mobile Gaming App Benchmarks Worldwide: Average User Acquisition Costs and Post-Install Action Rates, by Gender, Oct 2015-Oct 2016 (among impressions and installs tracked by Liftoff)
Mobile Programmatic Ad Benchmarks Worldwide: Spending Share, by OS and Gender, Q3 2016 (% of total on Smaato's platform)
US Native Digital Display Advertising Forecast: Social Dollars Drive the Market—for Now
B2B Social Media 2017: Tying Efforts Back to Larger Business Goals
What Will Happen to the 30-Second TV Spot in 2017
Challenges Abound Before Publishers Can Do Audience-Building Right
What a Teen Wants: Young People Worldwide Skip Online Ads
Around the World, Parents Worry About Kids Online