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(% of respondents in each group)
Kantar | Millward Brown Digital
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y, Z." 23,907 teens and adults ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (French), Canada (English), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Internet Users Worldwide Who Have Used an Ad Blocker, by Age, Q1 2017 (% of respondents in each group)
Internet Users Worldwide Who Agree vs. Disagree that They Find It Difficult to Take a Break from Technology, by Age, Summer 2016 (% of respondents in each group)
Attitudes Toward Brands According to Affluent Internet Users Worldwide, March 2017 (% of respondents)
Internet Users Worldwide Who Are Comfortable Providing Personal Information to Companies Online*, by Age, Oct 2016 (% of respondents in each group)
Devices Owned by Teen/Young Adult Internet Users Worldwide, Q4 2016 (% of respondents)
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