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Data is from the September 2016 GfK report titled "Virtual Reality - Consumer Interest on the Rise." The report comprises 3 studies for 7 countries in Western Europe--Belgium, France, Germany, Great Britain, Italy, the Netherlands and Spain. For estimated sales of virtual reality headmounts for smartphones, data is based on GfK POS data during July 2015-June 2016. For estimated sales of action cameras, data is based on GfK Trends & Forecasting data from May 2016. Consumer survey data is drawn from a GfK Consumer Life online survey of 1,000-1,500 internet users ages 15+ in each country during summer 2016.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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