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(% of respondents)
Brightcove | Vanson Bourne
Data is from the February 2017 Brightcove report titled "The Science of Social Video: Turning Views Into Value" conducted by Vanson Bourne. 5,500 internet users ages 18+ were surveyed online in Australia (n=500), France (n=1,000), Germany (n=1,000), the UK (n=1,000) and the US (n=2,000) during September-October 2016. Brightcove is a cloud platform for digital video.
Brand-Related Social Media Activities Conducted by Social Video Viewers in Select Countries, Oct 2016 (% of respondents)
Ways in Which Smartphone Users in Asia-Pacific Have Engaged with Brands Digitally, by Country, May 2016 (% of respondents)
Internet Users in Australia Who Read Online Reviews or Blogs, 2012-2017 (% of respondents)
Primary Benefit of Using Social Media During Product/Service Launches According to Senior Marketers in Australia, the UK and the US, Oct 2016 (% of respondents)
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