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(% of respondents in each group)
Data is from the August 2017 CrowdTwist report titled "Generation Z vs Millennials: The Changing Loyalty Landscape." 790 adults ages 18-37 in North America were surveyed online in June 2017. CrowdTwist is a multichannel loyalty and analytics company.
Average Amount that Internet Users in Canada Plan to Spend on Holiday Shopping, by Demographic, 2016 & 2017 (in C$)
Number of In-Store Retailers Where US Internet Users Shop Weekly, by Age, Aug 2017 (% of respondents in each group)
Number of Items Purchased from a Shopping Mall by US Millennial Internet Users in 2017* (% of respondents)
Frequency with Which US Millennial Internet Users Use Coupons When Shopping Digitally vs. In-Store, Nov 2017 (% of respondents)
Reasons that Millennial Internet Users in Canada Access the Internet via Mobile Phone, Q1 2017 (% of respondents)
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